Why Employee Engagement is Important: Connecting Workplace Culture with Employee Well-being

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Most employers agree that increasing employee engagement is a primary objective. After all, they only stand to do better when employees are enthusiastic about their work. But many employers struggle with creating a strategy. Recently, Ameritas partnered with Workforce.com to survey employers to gain a better understanding of how they track employee engagement. The research identifies best practices for increasing employee engagement by leveraging the connection between workplace culture and employee well-being. It all comes together to show why employee engagement is important, and vital to success.

Engaged employees

Most employers agree that engaged employees:

  1. have a positive attitude toward the organization and its values
  2. take positive actions to further the organization’s reputation and interests
  3. are fully absorbed and enthusiastic about their work

Employers say the best way to measure worker engagement is by conducting surveys. Next, they analyze retention and productivity data. Employers also should speak with employees face-to-face and learn about their needs. This personal touch is important to building employee relationships.

Business culture

A company’s culture comprises many things. It includes pay structure, benefits, communication, management, diversity and flexibility. These factors affect employees’ perceptions of the business, as well as their behavior. If workers are not satisfied with their job, benefits or the business culture, it impacts their actions. Business experts note that customers are quick to notice employee attitudes.

Since business culture develops slowly, it cannot be changed overnight. It’s important to start by showing genuine concern for employees’ overall well-being. Employers who focus on supporting a positive work culture more quickly notice improvements in employee engagement. This includes overall well-being and performance.

Employers often encounter many roadblocks to improving business culture. Several challenges to making cultural changes involve limited resources and budget. Leadership and the existing business environment are important to acknowledge as well.

Focus on benefits

Most companies offer employee benefits, including wellness programs. Employers say that work stress and personal stress are the areas of well-being that impact employee engagement most. So, target these two areas first.

Focusing on benefits communication can help employees use their benefits to improve their physical and financial stress. This, in turn, can reduce their work and personal stress. As employees see the value of the benefits and perks at work, employers should track usage. By doing this important task, employers will better understand what benefits employees value most. Use employee surveys to gather feedback about benefit needs and preferred methods of communication. With the right surveys, employers can learn more about the issues employees face, and how to best communicate with them. This information helps employers provide the right mix of benefits and messaging.

Once employees see that well-being is not just a passing work trend, the culture will begin to shift. Employees who are less stressed will feel more connected to their co-workers, which will improve everyone’s engagement on the job. Each step of the process is important, and well worth the effort.

The connection between employee well-being, culture and engagement is real. Download this white paper to learn about best-practices employers have adopted to improve work culture, and enhance engagement and well-being.