The Easter Sugar Habit

Easter Girl

Chocolate bunnies, jellybeans and marshmallow Peeps© are popular treats during the Easter season. In fact, Easter is considered the second largest candy holiday in the United States, with sales about $1.9 million each year. It finishes right behind Halloween, which rings in more than $2 million sales of candy treats annually.

Retail experts predict that this season at least 90 percent of American children will receive an Easter basket filled with their favorite candy treats and other fun gifts.

Easter Candy Parade

Americans have definite preferences for their Easter basket treats:

  • Easter bunnies – 90 million chocolate rabbits are consumed; most prefer milk chocolate (65 percent) compared to dark chocolate (27 percent); at least 75 percent eat the ears first
  • Jellybeans – More than 16 billion jellybeans are enjoyed at Easter; lined up in a row, the purchased jellybeans would encircle the globe at least three times; 70 percent of kids ages 6 to 11 enjoy eating jellybeans one at a time, with cherry the preferred flavor
  • Marshmallow Peeps© – 700 million Peeps© in the shapes of bunnies, chicks and eggs are enjoyed by kids and adults; yellow is the favorite color, followed by pink, lavender, blue and white

Impact of Easter Candy on Your Teeth
When the bacteria in your mouth come into contact with candy treats loaded with sugar, an acid is produced that attacks your teeth for at least 20 minutes. And the bacteria that produce cavities thrive on sweets. Cavities are caused by tooth decay that destroys tooth structure and can affect both the outer enamel and inner layer of a tooth.

Keep Your Teeth Healthy
To maintain good oral health, brush your teeth at least twice a day, use floss daily, eat nutritious foods, limit snacks, such as candy, pretzels and chips, and visit your dentist regularly for cleanings and exams.

Which Easter treats are your favorites? – Karen Gustin, Ameritas Group