Employee Benefits

4 Reasons to Help Employees Develop a Sense of Belonging

Male and female employee viewing a laptop in a business and having a conversation.

Many employees are looking for a purpose and a reason for their work. Due to the disruptions caused by the pandemic, workers are restless. They feel isolated and disconnected from their work, coworkers and friends. Employees are looking for a new normal with new opportunities. Employers can support workers by helping them get engaged. Consider four reasons to help employees develop a sense of belonging.

  1. Adds meaning to work

    Belonging is a basic human need because people want to feel appreciated. Employees with a sense of belonging are more comfortable at work, strengthening their engagement. Studies show that one in five employees who feel they don’t belong are not engaged at work. In comparison, 91% of workers who feel they do belong are actively engaged.

    Keeping talented employees engaged and on the job is more cost-effective than losing them. Review four retention strategies.

  1. Improves satisfaction

    Employees with a sense of belonging tend to feel connected and are more optimistic. Provide upskilling opportunities that support workers’ growth and development. These experiences will help employees be more confident, satisfied and committed to company goals. With improved job satisfaction, worker productivity tends to increase, supporting business growth.

  1. Enhances team relationships

    Satisfied employees tend to develop strong connections with their coworkers. These positive relationships often lead to supportive and productive work teams. Workers encourage each other to pursue excellence with a positive attitude. It helps employees find more meaning in work so they are less likely to leave. Employers benefit by having less turnover and a more engaged workforce. People will notice the difference and be more likely to become loyal customers.

  1. Boosts employee well-being

    Researchers say a sense of belonging increases people’s level of oxytocin, known as the feel-good hormone. These positive feelings encourage employees to volunteer to help each other. On busy days or when working on demanding projects, employees work together to complete the work. Well-being helps workers maintain work-life balance and better health, reducing stress and burnout. It all contributes to business success. Learn more about how employee well-being and a positive work culture can improve job satisfaction and productivity.

American Enterprise Institute