Posted April 24, 2019
Finding and retaining talented employees is a challenge for employers of all sizes across the country. Although businesses in each industry face different issues, the competition for the best workers is the same.
Employers can create a competitive advantage by aligning their benefits strategies with their business goals. This means offering the benefits and perks employees want, and communicating with employees about those benefits throughout the year.
Learn specific strategies for creating a competitive advantage by listening to a webinar hosted by Workforce magazine in partnership with Ameritas. Experts from Workforce, Segal Benz, and Ameritas discussed these topics:
- Employer best practices for creating a competitive edge – Workforce shared results from the Using Benefits for Competitive Advantage survey in which employers provided insights into best practices for using benefits strategically. The results showed that businesses who adopt a strategic approach excel in communicating coverage options, offering financial well-being programs, measuring benefits investment, and implementing technology.
- Strategies for enhancing benefits communications – Segal Benz shared insights on how to create a benefits communication strategy, and how to solve resource and budget challenges.
- The value of financial well-being benefit programs – Ameritas offered strategies for encouraging participation in voluntary retirement savings programs. The discussion also focused on why student loan repayment assistance quickly is becoming an essential benefit.
Read this whitepaper for a summary of the results from the Using Benefits for Competitive Advantage survey, and to learn more about best practices for approaching employee benefits strategically.